This personal project demonstrates a core competency in WordPress development: the ability to create a completely custom theme without relying on pre-built templates or builders. By building from scratch, I had full control over the code's quality, performance, and structure, ensuring a lightweight and efficient final product.

A key focus was empowering content editors. I integrated the **Advanced Custom Fields (ACF)** plugin to create a structured, intuitive back-end experience. This allows users to easily manage complex page layouts, custom post types, and unique content blocks without writing a single line of code, separating the theme's presentation from the site's content.